Branding, Website
Work done @Savvy Studio
Afternoon Light is an interior decor shop born in New York.
The concept for the brand was creating a calm but unique atmosphere that reminds us of a home using warm/neutral tones and bold accents.
Light and shadowplay are important elements for the brand since they represent the passing of time in a person’s home.
The custom serif logotype was accompanied by a monogram (AL) created witih a fluid shadow like shape.
Poetic layouts and shadow playful graphics at the core of the identity.