Branding and Packaging
Photography: Ana Lorenzana
work done @Savvy Studio
Despensa Rosetta is the series of products made by Elena Reygadas in collaboration with local producers.
The idea was to represent the warm, soft, and European style of the chef in the branding and packaging while maintaining a neutral enough approach for the product in question to shine.
A numbered labeling system was created to bring order to the extensive number of products within each category.
To keep the system practical and environmentally friendly, reusable and biodegradable packaging was selected, as well as the dual use of packaging.
For example, the oil is packaged in reused Perrier bottles.