Lydia Rodríguez
Rammed earth is both functional and artistic. It explores art through nature's irregularities. TATA is a rammed earth conscious brand. The project explores and celebrates the natural and irregular shapes and tones in Mexico’s land.

Tata

Concept, Branding

Rammed earth is both functional and artistic. It explores art through nature's irregularities. TATA is a rammed earth conscious brand. The project explores and celebrates the natural and irregular shapes and tones in Mexico’s land.

Rammed earth is both functional and artistic. It explores art through nature's irregularities.

TATA is a rammed earth conscious brand. The project explores and celebrates the natural and irregular shapes and tones in Mexico’s land.

The two letters of the logo were created using simple and rough shapes that resemble rocks or mosaics.

The two letters of the logo were created using simple and rough shapes that resemble rocks or mosaics.

Shapes that appear almost accidental but work perfectly together. As in nature. Repetition and materiality appear throughout the brand’s assets.

Shapes that appear almost accidental but work perfectly together. As in nature.

Repetition and materiality appear throughout the brand’s assets.

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Tata-Billboard2.png
Tata-Billboard1.png
Sinónimo de conocimiento aplicado, TATA refleja una práctica. Vinculando cercanamente el interiorismo, la arquitectura, el origen de la vida, los procesos naturales y la consciencia; una inclusión directa de manos con su entorno. La inspiración

Sinónimo de conocimiento aplicado, TATA refleja una práctica. Vinculando cercanamente el interiorismo, la arquitectura, el origen de la vida, los procesos naturales y la consciencia; una inclusión directa de manos con su entorno.

La inspiración proviene de una admiración y conexión hacia la naturaleza. Una percepción abierta que disuelve pensamientos y los materializa en formas.

-Patricia Mendevil