Conceptual
Work done @Savvy Studio
A fresh identity that represents Masa’s core in their first show in NYC.
Through digital and printed applications, we sought to convey typical elements/sensations of Mexico City, which contrast with the sober and classic style of the Rockefeller Center.
The gallery’s entrance ticket was designed after Mexico’s City subway ticket. In use until recently.
Invites were inspired by traditional postcards and they use old photos of México City as a background.
To make it more personal, the cuator’s signature was added by hand.
Idea for the Logo at the ceiling or to be seen from above.
Constructing the logo on colorful canvas resembling Mexico City’s tianguis.